Built for Indian D2C Brands
Shift exists for one reason: most D2C brands lose 15–20% of revenue to logistics failures — NDRs, tracking delays, and COD settlement lags. We built Shift to fix that, for everyone from growing D2C brands to established retail operations, where logistics decisions directly impact customer experience and cash flow.
Shift at a Glance
5K+
Sellers Onboarded
21 k+
Pincodes Served across India
96 %
On-time Delivery
98 %
Issue Resolution Accuracy
What Is Shift?
Shift is an e-commerce enabler for India's growing online businesses. We're one partner for shipping software, order fulfillment, and flexible storage — built for fast-growing brands that need to move fast without losing control of their post-purchase journey.
What We Do
Shipping Software
Compare carriers, print labels, and track every shipment from a single dashboard.
Order Fulfillment
We store, pick, pack, and dispatch your orders so you can focus on brand and sales.
Warehouse Storage
Modern, tech-enabled warehouses give you flexible storage as your catalog and volumes grow.
“Indian brands deserve enterprise-grade logistics without enterprise chaos.”
We saw sellers drowning in spreadsheets, delayed shipments, and zero visibility. Shift unifies shipping software, warehouses, and carrier partnerships into one platform that scales with your growth – from 10 orders to 10,000. Today, we're building a Warehouse Management System to give you complete inventory control. Your next phase of growth starts here.
Dedeepya Palla
CEO & Co-Founder
Values Powering Shift Forward
Ship Without Friction
Delivering results across teams, not trapped in departmental walls.
Rethink Logistics Daily
Pushing boundaries with smarter, faster ways to move goods.
Own the Outcome
Seeing the full supply chain picture and executing flawlessly.
Lead with Empathy
Understanding sellers' pressures and customers' expectations.
Create Magic Moments
Turning complex logistics into surprisingly smooth experiences.
Life at Shift
The Team Behind Your Shipments
Join the Team Building India's Shipping Infrastructure
We're always looking for people who want to fix logistics for India's growing online businesses.